Facebook has great prospects to promote your products and services. The advantage with online promotion is that you will have absolute control on the budget as well as the targeted audience.
For small businesses, it is a great bonanza as they can spend less but can reach audiences that are spread across the world. Facebook with more than 955 million active users is a strong bet on your online success.
Aweber, the pioneer in automated email marketing software has great potential to address the concerns of small businesses to effectively deal with Facebook scheduling and targeting strategies. By having a Facebook Page you can update the information at regular intervals of time. It is a great way to engage with customers through quick interactions.
Facebook scheduling advantages
Scheduling of posts on Facebook can be achieved by utilizing the options present in Facebook or by using third party tools like Hootsuite. The scheduling facility on Facebook will give you many advantages.
Instead of pouring your thoughts instantly, you can preserve them, analyze them, consolidate them and present them in a clean format (by substantiating those views with authentic references) by using the scheduling option.
If you are planning a mega event for greater exposure of your products and services and to promote your brands in a more vigorous way, you can create a series of posts. You can schedule these posts as powerful weapons to draw the attention of the participants and to prepare them for the event in a systematic way.
As you schedule posts in a well planned way, you can achieve greater success from the event. At the event, you will be able to portray the benefits in an effective manner and you will be able to collect the views, suggestions and feedback from the audience. By taking the follow up measures you can make the most from the event.
How to schedule on Facebook?
After visiting the Facebook Page, you should enter the post. As you click on the clock icon which is present on the bottom left hand corner of the box, you will get the option to enter the date and time.
The date and time should reflect the post’s scheduling date. As you click on the ‘Schedule’ button, you will complete the scheduling operation. You can edit the scheduling options by going through the Edit Page -> Use Activity Log.
Posts that target specific audience
You can take advantage of the targeted posts facility provided by Facebook. By using targeted posts option you will be able to address the post to the specific audience. By selecting the ‘Public’ mode you can filter ‘Target by’ options.
You can target the post by location or language. Within a specific location, you can target by state or city or the entire location.
You can send emails through Aweber based on the filters that you apply. In the coming days, you will be able to target the post by age, gender, education, workspace, etc. from Facebook.
Conclusion
By scheduling and targeting posts, you can address the promotion of a brand as part of the long-term strategy. You can create personalized email as per the filters that you apply. Thus, Aweber email marketing will strengthen your online promotion through Facebook.
